9 top WordPress landing page plugins (free and paid)

Looking for an easy way to build and customize your landing pages? Why not check out these top WordPress landing page plugins?

Providing an online presence for your business is simple. The real challenge is to ensure that you succeed.

From marketing strategy to reaching out to the target audience, and creating online ads, there are tons of things to do to make a website successful!

While having a website is a great way to display products and services and provide information, the truth is, they tend to be a bit slower in turning traffic into leads to generate revenue.

So how do we overcome these limitations? Keep your products and campaigns fresh? Track visitors and convert them into customers?

A landing page can be the solution!

Almost 10% of businesses reported conversions of up to 70% using a landing page.

And the best part is, with the best WordPress landing page plugins, you get to create and optimize a landing page that helps you gain visitors and hopefully convert.

We have curated the 9 best WordPress landing page plugins to help you create an effective landing page.

But before that, let’s take a quick look at what a landing page is, and the key features to look out for when selecting a plugin.

What is a landing page?

A landing page is a single marketing page designed to direct prospective customers where you want them to go.

Landing pages should have a single goal, promote a single product or offer and have very few distractions. All designed to guide the visitor to the action you want them to take.

An effective landing page can increase the chances of converting visitors into customers or generating leads.

Statistics show that the average conversion rate you get from a landing page is 9.7%. That’s higher than many other marketing techniques, which makes landing pages well worth using.

What is a WordPress landing page plugin?

A WordPress landing page plugin is a landing page builder that has a set of features to help you design, create and customize landing pages.

The plugin will likely have a library of predesigned templates available for you to install in a few clicks. They can also include layouts, blocks, and modules that you can add to your page.

You can create a landing page without using a plugin, but the use of the plugin adds many features and helps you save time and effort.

There are a number of landing page plugins available for you to select from, so how do you choose?

Key features of landing page plugins for WordPress

The ultimate goal behind building a landing page is to generate leads and convert them into customers.

Have you thought about what features you might have to look out for when selecting a landing page plugin?

A good WordPress landing page plugin should ideally include the following features:

Prebuilt templates

Prebuilt templates speed up deployment time and can be easily tweaked to match your needs.

Prebuilt templates help you save a lot in terms of time and energy as well.

When looking for the landing page plugin, we suggest checking out the availability of any prebuilt templates.

They can help you save on time or costs for graphic design and building the page. If you already have what you need in a template, why spend time creating the same thing from scratch?

With these templates you can customize elements, colors, layouts, and features, to personalize it as you need.

Ease of use

Depending on how experienced you are with building landing pages, this will be one of the most important things to look for.

We suggest selecting a plugin that is simple to use and beginner friendly. Otherwise what’s the point of using it?

A plugin should make life easier while providing the tools you need to get the job done. That means simple installation, logical navigation, straightforward controls and everything at your fingertips.

If a plugin isn’t easy to use or is difficult to find your way around, it’s not much use and won’t save you the time and effort.

Integration with third party tools

Landing pages are designed to make sales or capture leads. If you’re after leads, you’re going to be generating and collecting data.

You’re going to need to use that data somewhere, which is where integration comes in.

Integration with third party tools like Mailchimp and Sendinblue can help build your email list and use the data you collect to send meaningful emails to help further engage prospects.

Support

If you’re getting to grips with a new plugin or new way of working, documentation, tutorials and videos can all help.

As can support if you lose your way or need assistance.

We always recommend plugins with good documentation and ideally, a support team who can help you when you need it most.

While we also select plugins for their ease of use, you never know when you might need a little help!

Best WordPress landing page plugins

If you’re all set to create a landing page for your website these are the WordPress landing page plugins for you.

In a hurry? Check out our top 5 plugin recommendations along with their ratings and pricing in the table below:

Landing page plugin	Pricing	Templates	Our rating
Spectra	Free	✔	⭐⭐⭐⭐⭐
Elementor	Free / $49 per year	✔	⭐⭐⭐⭐
Beaver Builder	Free / $99 per year	✔	⭐⭐⭐⭐
Thrive Architect	$67 per year	✔	⭐⭐⭐⭐
Divi Builder	$89 per year	✔	⭐⭐⭐⭐

Here are the best landing page plugins in the detail.

Spectra

Spectra is number 1 in our list of best WordPress landing page plugins. Partly because it’s our own plugin and partly because we genuinely think it’s the best.

What we love about the plugin is the availability of prebuilt high quality demo templates and blocks.

And the best part? It extends the functionality of the WordPress block editor, allowing you to design and customize pages any way you like.

Spectra definitely stands out in terms of user friendliness. The plugin is not limited to landing pages, but allows you to build a full website too.

It integrates into the WordPress block editor, making it very easy to use. If you can use WordPress, you can use Spectra!

Spectra is also completely free. You can access all of its features and use them on your website to design a stunning landing page without having to spend any money at all.

The plugin offers templates and blocks ranging from social media sharing to a sidebar to reviews and testimonials.

Spectra offers friendly support in case you’re stuck anywhere too!

Features of Spectra:

• Professionally designed landing page templates
• Excellent performance
• Offers speed, usability, and compatibility at its core
• Scores 100% in SWV
• Clean code output and lighting fast load times
• Simple to use
• Complete control over typography and colors
• 28 creative and unique blocks
• 100% customization options and endless flexibility
• Ready to use block presets to be used anywhere
• Offers simple copy paste styles
• Total design freedom with no coding skills required
• Full and seamless integration with third-party tools
• User-friendly dashboard
• Mobile-friendly plugin

Pricing

Spectra is completely free to use.

Elementor

Elementor is one of the best free landing page builders available. It’s a very popular drag and drop editor with over 4 million active installations and many 5 star ratings.

Using the plugin, you can create a stunning landing page without any coding knowledge. The plugin is compatible with most WordPress themes, plugins, and third party tools too.

Elementor offers several prebuilt templates available for you to import and customize with easy drag and drop functionality.

Whether you’re a beginner or a pro, Elementor makes it easy for you to create a landing page. It offers widgets and the option of live front end editing, making it easy to visualize what you’re doing.

Features of Elementor:

• Offers limitless design
• Has a complete drag and drop editor
• Prebuilt demo templates for landing pages
• Includes essential content modules
• Has a pricing table, countdown timers, headlines, social forms, share buttons and more
• Option to save the design as a global widget
• Live custom CSS reflecting the changes
• Easy integration with WooCommerce and third-party tools
• Friendly support

Pricing

Elementor has free and paid versions ranging from $59 to $399 per year.

Beaver Builder

Beaver Builder is one of the easiest WordPress plugins you can use to design landing pages. The plugin has an estimation of one million active installations and is immensely popular.

What we love about Beaver Builder is its powerful and easy to use interface designed to build landing pages with ease.

It offers a live, front-end editor that showcases all the changes in real time. This makes it easy for you to make changes and preview them as you work.

Beaver Builder also has an impressive library of responsive and customizable templates to design your landing page in no time.

You can tweak and customize the templates to personalize them with a number of widgets, blocks and elements.

Features of Beaver Builder:

• Customize in real time with a live preview option
• Offers templates and content modules in the free version
• Seamless integration with third party tools
• Allows including shortcodes and widgets
• Optimized to work on any device
• Designed and developed with SEO in mind
• 100% beginner friendly
• Exceptional user experience with drag and drop editor
• Option to create your custom modules
• Allows you to save, export, and reuse all the pages, layouts, rows, and modules

Pricing

Beaver Builder has a free lite version with premium plans costing from $99 to $399.

The Pro plan includes a Beaver Builder theme with everything available from the standard plan.

Brizy

Brizy is a comparatively new WordPress landing page plugin that promises to be intuitive and easy to use.

The plugin offers a React-based interface making it stand out from the other landing page plugins in terms of use and functionality.

Brizy comes with a number of innovative features, making it an exciting option to build a landing page.

It offers several prebuilt templates, readymade blocks and an easy to use drag and drop editor to customize them.

The plugin offers a smooth visual editor making your landing page building journey exciting and simple.

However, email marketing options with Brizy are limited. It only integrates with Zapier right now but it is expected to have lots of improvements and new features in the near future.

Features of Brizy:

• Has a powerful visual drag and drop builder
• Professionally designed landing page templates
• Beginner friendly plugin
• Has smart content tools
• Shows each element’s best option right above to speed up your workflow
• Each design can be optimized to look good on all devices
• Popup creator
• Compatible with other plugins
• Provides smooth performance

Pricing

Brizy has both free and paid versions. There are three different plans designed for personal, freelancer, and agency use, costing $34, $69, and $139 per year.

Divi Builder

Divi Builder is a very popular option for building a landing page. It’s owned by Elegant themes, a well-established WordPress theme and plugin company.

What we love the most about Divi Builder, is the availability of 20+ prebuilt landing page templates. It also allows you to create your own templates and save and reuse them.

The builder comes with tons of modules, layouts, fonts, elements, colors, typography, and more. It offers easy drag and drop to help you create your landing page easily.

Divi offers advanced visual builder technology giving you the power to create your design with great efficiency. It helps you create a design that is responsive on all devices.

With Divi Builder, you get 200+ website elements, 2000+ premade designs and complete control over everything to customize as you see fit.

It is a powerful landing page builder designed by professionals and a great option for building landing pages.

Features of Divi Builder:

• Takes thing to a whole new level with advanced visual builder technology
• Offers easy drag and drop building
• Design your page in real time
• Responsive editing
• Offers global elements and website wide design elements
• 200+ website elements
• 2000+ premade designs
• Provides complete control over everything
• Super fast plugin
• Multi select and bulk edit options

Pricing

Divi Builder is available for $89 per year for unlimited websites. It also offers lifetime access for a $249 one time payment.

OptimizePress

OptimizePress is a responsive landing page plugin built for anyone who wants more than a simple page builder.

The plugin allows you to create a landing page, sales pages, membership portals, launch pages, and so much more.

It is packed with features and offers various elements, blocks, and options, making building and customizing pages a breeze.

OptimizePress has many professionally designed conversion-optimized templates and offers A/B split testing options so you can make sure everything works perfectly.

With OptimizePress, you can build more than just a regular landing page with more to do with the design, layouts, modules, videos, and more with easy drag and drop.

Features of OptimizePress:

• Easy to create landing pages that are optimized for conversion
• 250+ professionally designed page templates
• Allows you to customize everything on the form
• Capture leads with 2 step opt-in forms and boxes
• Mobile responsive templates
• Compatible with WordPress themes
• Options to customize page layouts
• 500+ Google fonts
• 2000+ icons
• Library of premium elements to create powerful pages

Pricing

OptimizePress is a premium landing page plugin with three different plans starting from $129 per year.

Landing Page Builder

If you’re in the market for a free option, Landing Page Builder is the one for you.

While the plugin might not offer the best templates, it offers a landing page that is simple and easy to use.

Landing Page Builder allows you to create beautiful and high conversion landing pages in minutes without having to write a single line of code. While it may not have the most customization options, there’s still a lot on offer.

The plugin has built in beautiful MailChimp subscribe forms that let you increase your subscribers on the go.

You can create a landing page by installing the template in a single click and performing your customizations.

The plugin makes use of an integrated SEO meta box to optimize the post, title, keywords, and description to increase the search engine rankings.

Features of Landing Page Builder:

• Professionally designed landing page templates
• Mailchimp subscription integration
• Auto response option for leads
• Option to create custom templates
• Allows to create unlimited landing pages
• Option to select homepage as a landing page
• Supports custom CSS and shortcodes
• Supports Google Analytics
• Offers advanced features for developers and designers

Pricing

Landing Page Builders is a free plugin available in the WordPress repository. It also offers a paid version with three different plans ranging from $6 per month to $25 per month.

Thrive Architect

Thrive Architect is a responsive WordPress landing page plugin solution for your website. The plugin offers conversion-focused design and provides all the tools to create high conversion landing pages.

The plugin is not as flexible as Elementor and Beaver Builder but still offers plenty of design tools that are simple to use.

The plugin offers 200 professionally designed landing page templates optimized to improve your conversions.

It offers elements like testimonials, email marketing forms and countdown timers to add to your landing page.

Features of Thrive Architect:

• Create a flexible page using the plugin
• Easy customization of columns using drag and drop features
• Includes attention grabbing images
• Add text combination anywhere on the page
• Complete control over typography
• 700+ custom fonts
• Beautiful text layout
• Option to preview landing page on different screen sizes
• 200+ professionally designed landing page templates
• Elements like a call to action buttons, testimonials, style lists, lead generation forms and content boxes.
• Option to add fully customizable opt-in forms
• Easy third party tools integration

Pricing

Thrive Architect is a premium landing page available for $97 per year.

Getwid

Getwid powers up your WordPress website with 40+ lightweight Gutenberg blocks and a library of 35+ pre-made templates. All for free.

The Getwid collection includes blocks for Google Maps, icons, images, social links, banners, sliders, stack gallery, tabs, recent posts, Instagram, price boxes and more.

There’s also a smart AI Writing Assistant block that makes it easy to generate content on your pages. 

Considering Getwid is completely free, we think it’s an excellent resource for anyone building websites using WordPress.

Features of Getwid:

• 40+ free blocks for the WordPress Block editor
• 35+ readymade templates
• Optimized for fast performance
• New AI Writing Assistant block
• Compatible with FSE (Full Site Editing)
• Blocks inherit the style of the active WordPress theme

Getwid Pricing

Getwid is completely free.

Landing page plugin FAQs

Wrapping Up

This sums up our list of the top 9 best WordPress landing page plugins.

Landing pages can work wonders for your business, so we definitely recommend adding them to your business plan.

In this article, we learned what a landing page is, what a landing page plugin is, the key features and the top plugins that are designed and developed for you to create a stunning page.

All of these plugins ensure performance, support, features, templates, modules, elements, layouts, and responsiveness.

If you’re on a tight budget and want a plugin that offers all these features for free, Spectra is the one for you!

What do you think of these plugins? Which one will you choose to build a landing page of your website? Think we are missing out on the top landing page plugin? Do let us know!